Blogging has taken a new platform in Nigeria. Everyone seems to be seeking means to make ‘fast money’ and are not willing to make efforts making the money. An average Nigeria sees blogging as the simplest way to gain dollars online. It seems to them that Google Adsense pays over $200(#60000 and above) monthly to bloggers, but when they start blogging, they find it difficult to get approval from adsense. Even though they get adsense approval, it seems to them that Adsense is being partial to them and pays them low. As a blogger, you shouldn’t put all your eggs in one basket. In this article, I will explain reasons why Nigerian bloggers fails to make money online from blogging, there by making we Nigerians aware of the mistakes we makes as Nigeria bloggers and open our eyes to see ways to be successful as a blogger.
Why Nigerian Bloggers Are not Making Money Online
1. Poor Niche Selection
Most Nigerians bloggers are looking for the niche that pays money the fastest money. Many bloggers are bouncing into news niche because Linda Ikeji is making money through her news blog. It’s a bad mindset to start a blog niche because a popular blogger is making money through that blog niche. You should rather select a blog niche that you have interest or passion for. The passion you have would drive you to develop joy blogging resulting to successful in blogging.
Another problem in niche selection is using three or more niches in a single blog. I was baffled when I visited a Nigeria blog (won’t mention the name) and there was five niches in the menu section (Health, News, Tech, Music, Fashion). Only health niche is broad enough for a single blog but most Nigeria bloggers prefer to put all the niche in one blog there by resulting everything to nothing. Search engines index microniche blogs than multi niche blog so I see no reason why you should have more than three niche in a blog. Rather Nigeria bloggers should focus on one or two niches for a blog and select niches that you derive passion for.
2. Blogging For Money
Many Nigeria bloggers open blogs basically to make money. Over 60% of Nigeria blogs are full of ads with little or no content. Blogging is basically for search engines and your visitors. I see no reason why someone would want to visit your blog when there is little or no content that can help them search for they want. This is a bad mindset for Nigeria bloggers. Instead of search for Adsense and top paying advertisers, focus on posting quality contents that would please you when you read what you blogged about. If you keep blogging for passion, then money will come naturally i.e posting quality posts would drive traffic to your blog either from search engines or social medias, then when you are getting quality traffic, then you can
converts your traffic to money with ads or affiliate marketing or selling stuffs like ebooks, templates etc.
Consistency involves updating your blog readers with fresh contents. Nobody wants to be reading news that are stale, regular posting keeps your blog readers coming back to your blog. This falls back to your blog niche, blogging in a niche you don’t have passion for would
definitely lead to boredom blogging in such niche thereby resulting to your blog being un-updated.
Even if you have all the high paying ads on your blog, lack of regular updates in your blog would lead to decrease in traffic thereby result to difficulty meeting up to your advertiser’s threshold payouts. Many Nigeria blogs becomes popular for a certain time and then, are no
where to be found. So if you want to make money online as a blogger, select niche that you are aware that you have passion for and won’t get short of contents.
4. Copy and Paste
Nigerian bloggers are experts in copy and pate (Ctrl + c and Ctrl + V). I’m not the only blogger that writes about blogging tips and how to be a successful blogger but I try to make my content unique and original with my point of views or opinions. Visiting a blog with similar niche and copying all the content word for word without adding your opinions would definitely make your blog content common and you might end up getting little or no traffic to that post. Imagine copying from a blog that has more domain authority and page rank that yours and you are hoping google would index your blog content first before the blog, then you are deceiving yourself. You can use similar topics but the contents should be unique. Even though you think you are not good in blogging, it’s better you try blogging with your contents can copying from other blogs.
5. Poor content sharing
One thing is writing good quality post another is sharing to your readers. Blogging without getting people to read your post is basically blogging for fun. There are different techniques bloggers engage in to drive quality traffic to their blog. Those techniques includes social media sharing, guest post, forums etc. Using traffic bots to generate fake traffics doesn’t help to be successful as a blogger, you should have a medium where your visitors can easily read your posts.
6. Wrong contents
Sometimes you might be wondering why you are not making money with your blog. One major determinant is your content. For example, you are blogging about Nigeria news for over four months and you are seeing no changes in your traffic, you should try and switch things up and enter foreign news. You never call tell If that’s what your readers find interest in reading.
7. Blogging for Adsense
Most bloggers in Nigeria find it difficult getting approval for adsense, so there they try and know adsense policies and blog in such a way to please Adsense policies to gain approval. If you are that kind of blogger, it might seem displeasing that adsense won’t acceptyour blog. I am writing from experience, I had a tech blog which Iwrote for Adsense approval. After one year plus of seeking Adsense approval, my blog wasn’t approved. I later ventured into media.net and got approved and they pay me well. As a blogger don’t focus only on Adsense, there are other top paying Ad Networks like media.net, propellorads.com, infolinks.com etc. Your main focus should be write quality article and sharing it for your readers.
8. Lack of Commitment
The same way a student who fails to read and study hard fails his exam, that’s how a Nigeria blogger who fails to be committed to his blog fails to be successful. Most Nigerians take any little thing for granted and this is also applicable to blogging. Blogging requires times, effort, money and commitment. Spending at least 10 hours weekly on your blog helps to improve your blog. If you don’t have TIME FOR BLOGGING, BLOGGING WON’T HAVE TIME FOR YOU, there you may result to earn little or no money as a blogger.
9. Lack Techniques in Blogging
Many Nigeria bloggers start blogging without making quality research about blogging thereby becoming a failure in blogging. There are some techniques you should be aware of like writing articles that captivates your blog readers, submitting your site to search engines, using search optimized friendly themes, ways to withdraw your money earned to your local bank account and lots more. Without being aware of techniques in blogging you can’t be a successful blogger, so constant research about blogging helps. At prolifekits.com, we also
teach you how to be successful in blogging.
10. Contact other bloggers
There are lots of Nigeria bloggers today, you never can tell who enlighten you on tips on how to make money online. Each professional blog have a contact page where you can contact the admins of the blog. Make use of contact page and chat with the admins. I can remember
vividly the first adsense account I used was given to me by a fellow Nigerian blogger. He had two adsense account and gave me one with the conditions I gave him 30% of my earning. I agreed and after three month I had my own account.
You can also render services to other bloggers by helping them post or in designing their template and get paid. As a blogger, you shouldn’t only focus on your ads, try engage in other services like helping other bloggers post, creating blogs, blog design etc, those services
might pay better than your ads.
Blogging is a good way to earn money online especially due to the difference in dollar and naira rate but it requires time, energy, committment, knowing the basic techniques to blogging and writing quality content. With time you will climb to the top and be identified
as a top blogger in Nigeria.
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