Social Media has the capability to become the greatest source of online traffic to your website or blog. As Search Engines are considered the Father of Traffic, Social Media is considered the Mother of Traffic. While Search Engines can cover more records and is universally used, social media has the capability of reaching targeted audience and that makes Social Media Special.
Social marketing target specific profiles, age grade and status thereby generating quality traffic from social media platforms. Targeting to search engines to rank on top page of search results cannot be easy as that of Social media, through the use of Social marketing, your post on Social media can rank on various profiles. Social media monitoring tools can help give social media report of clicks and people in which you target to view your posts on your fan pages or groups. There are more than one billion people surfing different social media everyday but the best way is utilizing good strategics in boosting your website traffic using Social media.
Ways to Immediately Boost Social Media Traffic
1. Post Right
For example, not very many young people would read a three thousand word post. Not very many experts will have the time to watch at a five moment video. You have to know how what your audience would be interested in, what they are willing to access and the kind of information they are searching for. Build up the substance your content appropriately
2. Interactive Communication
Surveys, giveaways, reviews, challenges and any sort of Q&A or welcoming feedback will open up a channel of communication. Social media works best when there is a two way communication and response. Twitter and Facebook have turned out to be exceptionally well known as a good mode of communication and interaction with your audience.
3. When and Where to Post
When you know what to post, you should also know when and where to post it. There are particular times when individuals of particular profiles come online to view their timeline. Students wouldn’t be online when they should be at school. Experts won’t check the posts from brands they like or follow when they are amidst their initially meeting or the finish of day session at work. Homemakers will once in a while be online when they are cooking breakfast, lunch or supper, doing tasks or when they have to get basic supplies. Moreover, every Social Media has period where it will be at its fall and its peak.
Find out when your audience is mostly online or active and on each Social media and share your content to them when they are online so they can view your post.
4. Post Fresh Contents
5. Be an Influencer
You should turn into an influencer or you should utilize influencers. Connect with influencers on particular specific social media platforms who are trailed by numerous and whose feelings are owned and trusted by many. If these influencers approve your posts or shares the content,you are sure of getting good social media traffic.
Some influencers offer their approval for a charge. You decide to look for active groups where you are sure of reaching high targeted audience.
6. Make Content Easily Accessible
7. Always Work on the Trust of your Audience
Social media should serve as a medium where your audience or followers can trust in your content and not spamming, sharing poor quality content or generating interest and then failing to satisfy the needs of the target audience will lead to lack of trust in your website and its content.
Trusted brands will always have people who are willingly to check out the links or contents. If the content looks satisfying to them, they will share or like it so as it will be made visible on their friends timeline
8. Promotion or amazing offers
This is the best way to gain trust and also generate substantial traffic. However, it can be poorly targeted and misplaced. Do not put forth discounts for those who wouldn’t be in a position to purchase it.
Do not come up with an offer that is not related to your site and wouldn’t look great on paper or doesn’t really help in reality. Do not promote everything but your best products. Many companies commit this mistake of trying to promote products that people are not interested in or the offers are not enticing enough. Give your promotions the best if you want an exponential spike in traffic.
9. Social media automation
These are some ways to make social media marketing more efficient, and know what your audience like.