I usually compare my blog url with my competitors blog url on alexa.com to check my site progress and I came across bounce rate. I noticed I had higher bounce rate (in percent) than most of my blog competitors and I was happy but after much research I got to know
there was need to reduce my bounce rate? You might be wondering what bounce rate is about and what shouldn’t I increase instead of decrease my site bounce rate?
What is Bounce rate?
Bounce rate can be defined as the percentage rate of users (visitors, readers, customers) that visits a site page and leaves the page without viewing other pages in the site. Bounce rate has proven to analyze the way users interact in your sites, If they are pleased with
your site content or not. Most sites gets their traffic from search engines, users may search for something popular online and your sites springs up among the first list. If they visit your sites and leaves without reading other contents in your site, then your bounce rate tends to be high.
To calculate bounce rate (B.R), mathematically:
B.R=V/E x 100 %
V= Total number of people that viewed one page
E= Total entrances to the page (total number of people that landed on the page)
For example If 100 people views a page and they all leave from the page, Then the bounce rate is 100%
If 100 people views that page and 60 people leaves from that page, then the bounce rate is 60%
Bounce rate can be checked using Google Analytics or Alexa rank (alexa.com/siteinfo/yoursite.
Being aware of the definition of bounce rate and how it’s calculated, you should take strategic measures to reduce bounce rate of your site.
How To Reduce Bounce Rate
1. Website Design
Your website design is the first impression your site to your visitors. The visitor analyze how to site contents are properly arranged and are more attracted to neat and responsive themes. Using responsive themes helps your site to look good both on PC and mobile.
Getting your website designed by a professional designer or designing it with responsive themes yourself. You should try and avoid dark background with light yellow text because users find it difficult to read on such blogs.
2. Website speed
The average speed of a website should be 2-6 seconds. Website that loads longer than these seconds tends to scare their users away. The user would end up closing your site before it loads fully. Below are tips to increase your website:
i. Use responsive themes
iv. Avoid use of interrestrial ads or pop up ads because they tend to reduce site speed
3. Related post Features
Related post helps your users to read other posts that is similar to the topic read. Related post are usually placed after the article so that the user can browse through similar posts in the topic. Also make use of captivating keywords like “Users also read“, “Similar posts“, “Read Also” etc. Modern themes or use of related post plugins helps to show related posts in your site.
Interlinking has proven to be a good strategy to reduce bounce rates. Linking on article that is related to another helps to increase your search engine ranking. You can manually insert links in your sites concerning related keywords when blogging or If you are using WordPress, you can make use of SEO Smart Link Premium plugin.
5. Use of Meta Tags
Use of meta tags such as meta headings and titles helps to capture the mind of your readers. Imagine visiting a blog post with over 2500 words with no single heading or subtitle. You will skim through the post and end up getting bored. That’s why dividing your post into
parts with each heading having an information for your viewer, making it easy to read through your blog.
6. Use clear navigation
Use of clear navigation such as menu, side bar widgets, search box helps your user browse through your blog. Users may want to search concerning an article in your blog or visit a particular category, there by reducing bounce rate.
7. Pop up ads or excess ads
Some ads especially pop-up ads drives visitors away from your site. Also, excessive ads annoys visitors that come to your site, making them no willing to browse through your sites. You can put ads in a way visitors may not really take note of the ads but be more concentration in the information they are seeking from your blog.
8. Call To Action
You can insert a Call to Action (CTA) in form of banner, give aways, meta descriptions, button etc. For example, you can an Email form where you offer free e-books to your users. This will urge uses to submit their emails for the free e-books, there by decreasing your
9. External link open in new window
Ensure all links that are not related to your blog should open in new tab so that you won’t drive your users away from your site. Opening external link in new tab refers to the user to the link in your blog without closing your blog window. He/she can navigate the external
link site and still return back to your blog. This helps reduce bounce rate by not driving your users away from your site.
Bounce rate helps to know how users interact in your site. Using the above methods doesn’t only help improve your bounce rate but also your impression and the time users spend on your site.
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